While Google has claimed more control over Android with each passing year, in China, the search giant has no control over the operating system. In countries like Brazil, India, Indonesia, Iran and Turkey, it has over 85 percent market share. There were over 2.9 million apps available on the store in 2020, which were downloaded 108 billion times.Īndroid is the dominant platform in most countries, although it has had trouble surpassing Apple in Japan and the United States. Google Play has grown enormously in the past decade, reaching $38.6 billion revenue in 2020. Originally, manufacturer partners were able to customise most of the platform to their liking, however, every year Google has added more compulsory services and conditions, which has ensured advantages for its own suite of apps. Register nowĪs Android grew, so did Google’s control of the OS. Join us on April 27th to learn how to use in-app notifications across the customer lifecycle to drive retention, revenue, and referrals. SMS is expensive, inflexible, and difficult to measure beyond open rates. How to replace SMS with in-app notifications

Latest android version